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Prevention Revived: evaluating the assumptions campaign

Publication type: 
Research Paper / Project Report
AttachmentSize
PDF icon chodarr0162.pdf3.92 MB
Author(s): 
Trussler, Terry; Marchand, Rick
Agency: 
AIDS Vancouver
Sponsor: 
Community-Based Research Centre; AIDS Vancouver
Date: 
2005
Pages: 
45
Collections: 
Summary: 
Report on the Canadian adaptation, development and deployment of the SF AIDS Foundation Assumptions HIV prevention campaign which was designed to challenge gay men's assumptions regarding the serostatus of their sex partners, in other words "how do you know what you know." Includes formative, process and outcome evaluations.
Keywords: 
HIV/AIDS; HIV/AIDS Education; Gay Men; HIV/AIDS Media